Norway Report: Marine vessel industry from north to south

Due to its geographical location and history of being a country associated with shipping and maritime activities, Norway is heaven on earth for the marine vessel industry. In this blog post, we will make a touchdown in Norway, covering Volvo Penta’s role in the marine vessel industry and define the Norwegians’ needs of a provider of marine power systems.


A great need for modern and well-functioning marine equipment in Norway

There has been shipping and marine activity in Norway ever since the Vikings travelled along the coasts and rivers of Europe trading their goods. Due to the geographical location of the country with its long coastline, the marine vessel industry plays a significant role for the community in Norway. Thanks to the beautiful fjords, nature and spectacular wildlife, the tourism on water is flourishing. A big part of the population lives on islands along the coast and in the fjords, which generates a high demand of well-functioning high-speed ferries. Thanks to the offshore oil industry in the North Sea, there are many types of support vessels based along the Norwegian coast. As you can imagine, the need for modern and well-functioning marine vessels is almost endless.     

The ferry industry is on the rise

 For Volvo Penta in Norway, the offshore oil & gas industry has been and will continue to be important even though it is struggling with the low oil prices. Wind farming will increase, which will mean a large need for support vessels and spare parts. The Norwegian company Buksér & Berging has just taken over the coastal plant’s pilot boat services. They are now ordering new pilot boats with Volvo Penta D11-650 IPS Equipment and the contract will first consider 2+8 vessels. The fish industry is also developing rapidly, but the largest upcoming Norwegian marine business belongs to the ferry industry, where 180 ferries are in need of replacing its power systems.

Volvo Penta creates environmental-friendly technology that keeps emission levels down

One of the reasons why Volvo Penta’s business in the marine vessel industry in Norway is flourishing, is due to new environmental requirements from the Norwegian authorities. All marine equipment must be updated with environmental friendly technology that keeps emission levels down. The environmental focus is constantly increasing with alternatives such as biofuel and battery propulsion, an area that Volvo Penta relentlessly develops and improves.

The Norwegians require accessibility, quality and service

The Norwegians’ need for marine equipment is present along the whole coastline, covering the fish industry in the north, via the offshore oil & gas industry, to the ferry industry and shipping companies in the south. We are strategically positioned to cover the whole coastline with our dealers Lasa in Oslo and Gulliksen in Ålesund. Together with our dealers and many service stations along the coast, Volvo Penta covers about 40 percent of the marine market share in Norway. The Norwegian customers value product quality and good service, both during the process of a purchase and after. Because many customers are spread out in remote places across the country, they value accessibility and service very highly. Therefore, our complete service offer combined with extensive knowledge of the conditions match the Norwegians’ expectations of a solid provider of marine power systems.

Volvo Penta and the marine vessel industry head for a bright future

The future looks bright for the marine vessel industry in Norway. The industry’s development within workboats, ferries and lifeboats has increased with five to twenty percent only in the last year. In the meantime, Volvo Penta continues to grow strong on the Norwegian market by constantly developing our products, service offer and knowledge, to ensure a trustworthy and experienced provider of marine power systems to our customers.

If you want to know more about Volvo Penta’s work in the marine vessel industry in Norway, feel free to contact me directly or visit our website.   

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